Pricing for Profit Workshop | Cleancorp Coaching

Most cleaning businesses are one pricing decision away from doubling their profit.

Pricing for Profit

Live. Practical. Built specifically for commercial cleaning owners.

Stop pricing by gut feel. Learn how to quote, raise prices, and protect your margin on every contract - without losing the work.

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The details

Monday, September 15 · 6:00 PM ET

Where: Live online - link sent on registration
Duration: 60 minutes of workshop content + 30 minutes of live Q&A
Investment: $100

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If you're winning plenty of work but the profit never seems to follow, this is the only thing you need to read today.

You're busy. The contracts are coming in. The team is growing.

And yet at the end of the month, the money left over is nowhere near what all that activity should produce.

You quote, you win, you deliver - and somehow the margin keeps disappearing. So you tell yourself you'll fix it on the next job. But the next quote goes out at the same number, because you're afraid that if you charge more, you'll lose it.

I know that feeling, because pricing was the single biggest lever we ever pulled at Cleancorp.

For years the business sat at $700k, working flat out for thin margins. We were busy and underpaid. The work was excellent and the pricing didn't reflect it.

The day we changed how we priced - and stopped discounting to win - everything shifted. Our margins expanded. Our close rate held. And the clients who valued quality stayed, while the ones who only ever wanted the cheapest option moved on - and we were better off for it.

Raising our prices was the most profitable decision we made on the road from $700k to $2M.

It wasn't reckless and it wasn't guesswork. It was a method - and in this workshop, I'll walk you through exactly how it works so you can use it on your very next quote.

Introducing: Pricing for Profit

A live, 60-minute pricing workshop for commercial cleaning owners, with 30 minutes of direct Q&A.

This is not a generic 'know your worth' pep talk. It's not a spreadsheet template with no strategy behind it. It's not theory from someone who has never had to win a contract on price.

It's me - live - walking you through how to price commercial cleaning work for real profit: how to build the quote, how to raise prices on existing clients, and exactly what to say when a buyer pushes back.

You'll be learning from someone who used pricing to help take a cleaning company from $700k to $2M - and is still running that 8-figure business today.

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This is not a workshop you'll half-watch while doing emails.

It's live. I'm there. Not a pre-recorded replay. Not slides with a voiceover. Me, live, in real time, answering your questions.

It's specific. Real numbers, real quotes, real objection-handling from a real commercial cleaning business. Not pricing theory that could apply to any industry.

It's unfiltered. I'll show you the contracts we underpriced, the discounting habit that cost us for years, and the exact moment the pricing decision changed our margins.

It's exclusive. This workshop is limited to 20 seats, and the recording is only available for 48 hours afterwards - so it's best experienced live. What gets shared in this room is yours to use.

It includes 30 minutes of direct Q&A. Bring your real numbers and your toughest quote. I'll tell you exactly how I'd price it and how I'd handle the pushback.

"I put my prices up the week after, exactly the way Lisa showed us. I didn't lose a single client - and my margin has never looked better."

Damien Johnstone, Commercial Cleaning Business Owner, Spotlessly Clean.

This workshop is for you if…

You're winning plenty of work but the profit never seems to match the effort.
You price by gut feel or by matching whatever the last guy charged.
You discount to win - and then resent the contract for the next twelve months.
You know you're underpriced but you're afraid that raising prices will cost you clients.
You freeze, or cave, when a prospect pushes back on your number.
You want a repeatable way to quote that protects your margin every time.

This workshop is not for you if…

You're happy to be the cheapest in your market and compete on price forever.
You want a magic number. Pricing for profit is a method, not a single figure - I'll teach you the method.
You want a recording to keep and watch any time. This is a live experience - the recording is only available for 48 hours afterwards.

"I'd been leaving money on every quote for years. Lisa gave me the exact words to use when a client pushes back - and now I actually hold my price."

Paula Mercado, Commercial Cleaning Business Owner, JustClean.

"One pricing change from this session added more to my bottom line than a whole year of chasing new contracts. I wish I'd done it sooner."

Jon Beckwith, Commercial Cleaning Business Owner, King Kleen Cleaning.

Every quote you send underpriced is profit you never get back - and a contract that underpays you for as long as you keep it.

This workshop is 60 minutes. One pricing decision inside it can change your margin on every job from here on.

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. Limited spots available.

Lisa Macqueen

Watch the intro

In 60 minutes here's exactly what changes. You'll leave knowing:

How to price for profit, not just to win the job - and the margin math most owners get wrong.
How to raise your prices on existing clients without losing them.
Exactly what to say when a prospect pushes back on price - close to word for word.
How to structure quotes and proposals that protect your margin on every contract.
How to spot the contracts draining your profitability - and what to do about them.
When to hold firm, when to walk away, and how to do both without guilt.
The psychology of premium pricing - why charging more can actually make you easier to choose.

Delivered live on Zoom over 60 minutes with Lisa Macqueen, plus 30 mins Q&A.

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$100

That's the full cost of this workshop.

I've priced it at $100 deliberately. Not because the information isn't worth more - it is. But because I want the people in this room to be serious, not just curious. At $100, you've made a commitment. That commitment changes how you show up, how you listen, and how much you take away.

If one pricing decision from this session lets you hold your margin on a single contract, this workshop has paid for itself many times over - probably before the session even ends.

The details

Where: Live online - link sent on registration
Duration: 60 minutes of workshop content + 30 minutes of live Q&A
Investment: $100

Reserve My Spot

Frequently Asked Questions

Will this workshop be recorded?

Yes - everyone registered gets access to the recording for 48 hours after the session. After that it comes down, so the live session (especially the Q&A) is still where the real value is.

What if I can't make the live date?

You'll get access to the recording for 48 hours after the session, so you can still catch up - though the live Q&A is the best part, so come live if you can. If this date doesn't work at all, register your interest on the Workshops page and we'll let you know when the next one runs.

Will you give me a number to charge?

I'll give you something better: the method to set your own profitable price on any job, plus the language to defend it. A single number would be out of date the moment your costs change - the method works on every quote, forever.

Is this relevant to my market? I'm based in the US / UK / Canada / NZ / Australia

Yes. The fundamentals of pricing commercial cleaning for profit - margin, quoting, raising prices and handling pushback - work the same way across markets. Every principle translates directly, wherever you operate.

What makes this different from your free content?

My free content gives you ideas. This goes deep on exactly how to price commercial cleaning for profit, with real numbers and real objection-handling - plus 30 minutes of live Q&A on your specific quotes.

I have a question not answered here.

Email our Customer Success Manager Lani at lani@cleancorp.com and we'll get back to you within 48 hours.

Reserve your seat

Limited to 20 seats - and they won't last. Enter your details below and you'll go straight to secure checkout.

. Limited spots available.