Known. Trusted. Chosen. Branding Workshop

In commercial cleaning, the best cleaner rarely wins. The most trusted name does.

Known. Trusted. Chosen.

Live. Practical. Built specifically for commercial cleaning owners.

How to build a brand buyers recognize, trust, and choose - so you win the work before you ever send a quote.

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The details

Monday, August 10 · 6:00 PM ET

Where: Live online - link sent on registration
Duration: 60 minutes of workshop content + 30 minutes of live Q&A
Investment: $100

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If you keep losing contracts to cleaners who aren't as good as you, this is the only thing you need to read today.

You're good at the actual work. Maybe the best in your market.

Your clients stay. Your standards are high. The cleaning, by any honest measure, is excellent.

And yet you keep watching contracts go to companies whose work is average at best. Companies you know cut corners. Companies that somehow always seem to be in the room when the decision gets made.

Here's the uncomfortable truth: the difference usually isn't quality. It's that the client already trusted them before your quote ever landed.

I know because I made exactly this mistake.

When I joined Cleancorp, the cleaning was outstanding - but the business looked and sounded like every other cleaning company in the market. Same generic website. Same 'we're reliable and professional' language. Nothing that told a buyer why we were worth more.

So buyers did the only thing they could: they defaulted to price.

I came from luxury hospitality - sales and marketing for premium hotels. My whole job had been making something feel worth paying more for. So I did the same thing for a cleaning company.

We became known. We became trusted. We became the obvious choice.

Our win rate went up. Our prices went up. And we stopped having to be the cheapest to get the contract. None of it was luck, and none of it required a big marketing budget. It was positioning - and I can show you exactly how to do it.

Introducing: Known. Trusted. Chosen.

A live, 60-minute branding workshop for commercial cleaning owners, with 30 minutes of direct Q&A.

This is not a logo-design class. It's not a social-media-hacks webinar. It's not theory from someone who has never had to win a commercial contract.

It's me - live - walking you through how to make your cleaning business the name buyers recognize, the company that feels safe to hire, and the cleaner that wins without being the cheapest.

You'll be learning from someone who built a premium brand inside a commoditized industry - and is still running that 8-figure company today.

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This is not a workshop you'll half-watch while doing emails.

It's live. I'm there. Not a pre-recorded replay. Not slides with a voiceover. Me, live, in real time, answering your questions.

It's specific. Real positioning, real language, real examples from a real commercial cleaning business. Not branding theory that could apply to a coffee shop or a law firm.

It's unfiltered. I'll show you the branding mistakes we made early - the generic website, the price-led pitches, the proposals that left money on the table - and exactly what we changed.

It's exclusive. This workshop is limited to 20 seats, and the recording is only available for 48 hours afterwards - so it's best experienced live. What gets shared in this room is yours to use.

It includes 30 minutes of direct Q&A. Bring your market, your competitors, and your pitch. I'll tell you exactly how I'd position you to stand out and win.

"We stopped being the cheapest option and started being the obvious one. Same business, completely different way of showing up - and it changed who said yes."

Damien Johnstone, Commercial Cleaning Business Owner, Spotlessly Clean.

This workshop is for you if…

You do great work but keep losing contracts to competitors who market better than they clean.
You're competing on price far more often than you'd like - because buyers can't tell what makes you different.
Your website, proposals and pitch sound like every other cleaning company in your market.
You want to charge more and have clients feel like you're worth it.
You know your reputation is good locally, but it isn't bringing you the right commercial leads.
You're ready to become the name buyers already trust before the quote.

This workshop is not for you if…

You're looking for a logo or a color palette. This is about positioning and trust, not graphic design.
You want overnight hacks. A brand buyers trust is built deliberately - I'll show you how, but you'll have to do the work.
You want a recording to keep and watch any time. This is a live experience - the recording is only available for 48 hours afterwards.

"Lisa understands how buyers actually choose a cleaning company. She showed us how to be the safe, premium choice instead of just another quote in the inbox."

Paula Mercado, Commercial Cleaning Business Owner, JustClean.

"I always thought branding was for big companies with big budgets. Turns out it was the cheapest, highest-leverage change I've made to my business."

Jon Beckwith, Commercial Cleaning Business Owner, King Kleen Cleaning.

Every quote you send as "just another cleaning company" is a contract you're more likely to lose - and a price you're forced to drop.

This workshop is 60 minutes. What you learn about positioning can change how every future quote lands.

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. Limited spots available.

Lisa Macqueen

Watch the intro

In 60 minutes here's exactly what changes. You'll leave knowing:

What branding actually means for a commercial cleaning business - and why it has almost nothing to do with your logo.
How to position your company as the premium choice so you stop competing on price.
The exact trust signals that make a buyer choose you before they've even read your quote.
How to show up consistently - your website, proposals, LinkedIn and first impressions - so you look like the obvious choice.
The reputation and referral engine that brings the right commercial clients to you.
How to talk about your business so it sounds worth paying more for.
The branding mistakes most cleaning owners make without realizing it - and how to start fixing them this week.

Delivered live on Zoom over 60 minutes with Lisa Macqueen, plus 30 mins Q&A.

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$100

That's the full cost of this workshop.

I've priced it at $100 deliberately. Not because the information isn't worth more - it is. But because I want the people in this room to be serious, not just curious. At $100, you've made a commitment. That commitment changes how you show up, how you listen, and how much you take away.

If the positioning you build in this session wins you one extra contract - or lets you hold your price on the next one - this workshop has paid for itself many times over.

The details

Where: Live online - link sent on registration
Duration: 60 minutes of workshop content + 30 minutes of live Q&A
Investment: $100

Reserve My Spot

Frequently Asked Questions

Will this workshop be recorded?

Yes - everyone registered gets access to the recording for 48 hours after the session. After that it comes down, so the live session (especially the Q&A) is still where the real value is.

What if I can't make the live date?

You'll get access to the recording for 48 hours after the session, so you can still catch up - though the live Q&A is the best part, so come live if you can. If this date doesn't work at all, register your interest on the Workshops page and we'll let you know when the next one runs.

Isn't branding just a logo and a color scheme?

No - and that's exactly the mistake this workshop fixes. Branding for a cleaning business is about positioning, trust and how you show up to a buyer. Your logo is a tiny part of it. We focus on the parts that actually win contracts.

Is this relevant to my market? I'm based in the US / UK / Canada / NZ / Australia

Yes. How buyers decide who to trust with a commercial cleaning contract works the same way across markets. Every principle translates directly, wherever you operate.

What makes this different from your free content?

My free content gives you ideas. This goes deep on exactly how to position a commercial cleaning business to become known, trusted and chosen - with real examples - plus 30 minutes of live Q&A on your specific market.

I have a question not answered here.

Email our Customer Success Manager Lani at lani@cleancorp.com and we'll get back to you within 48 hours.

Reserve your seat

Limited to 20 seats - and they won't last. Enter your details below and you'll go straight to secure checkout.

. Limited spots available.