---
title: Pricing for Profit Workshop | Cleancorp Coaching
description: Stop pricing by gut feel. Learn to quote, raise prices, and protect your margin on every cleaning contract - live with Lisa Macqueen. 60 min + Q&A, $99.
---
[](https://coaching.cleancorp.com/?hsLang=en) [Get the Replay](https://coaching.cleancorp.com/workshop-pricing#register)
Most cleaning businesses are one pricing decision away from doubling their profit.
Pricing for Profit
*The full replay. On demand.* **Built specifically for commercial cleaning business owners.**
Stop pricing by gut feel. Learn how to ***quote, raise prices, and protect your margin*** on every contract - without losing the work.
[Yes - I Want the Replay](https://coaching.cleancorp.com/workshop-pricing#register)
Secure checkout via HubSpot.
The details
### On-demand replay · Watch anytime
- **Where:** Online - the replay is emailed to you right after checkout
- **Includes:** the full 60-minute workshop + the 30-minute Q&A
- **Access:** yours to keep - watch as often as you like
- **Investment:** $99
[Get the Replay](https://coaching.cleancorp.com/workshop-pricing#register)
If you're winning plenty of work but the profit never seems to follow, this is the only thing you need to read today.
You're busy. The contracts are coming in. The team is growing.
And yet at the end of the month, the money left over is nowhere near what all that activity should produce.
You quote, you win, you deliver - and somehow the margin keeps disappearing. So you tell yourself you'll fix it on the next job. But the next quote goes out at the same number, because you're afraid that if you charge more, you'll lose it.
**I know that feeling, because pricing was the single biggest lever we ever pulled at Cleancorp.**
For years the business sat at $700k, working flat out for thin margins. We were busy and underpaid. The work was excellent and the pricing didn't reflect it.
The day we changed how we priced - and stopped discounting to win - everything shifted. Our margins expanded. Our close rate held. And the clients who valued quality stayed, while the ones who only ever wanted the cheapest option *moved on - and we were better off for it.*
**Raising our prices was the most profitable decision we made on the road from $700k to $2M.**
It wasn't reckless and it wasn't guesswork. It was a method - and in this workshop, I'll walk you through exactly how it works so you can use it on your very next quote.
Introducing: *Pricing for Profit*
### The full Pricing for Profit workshop replay - 60 minutes, plus the 30-minute Q&A - for commercial cleaning business owners.
This is not a generic 'know your worth' pep talk. It's not a spreadsheet template with no strategy behind it. It's not theory from someone who has never had to win a contract on price.
It's me - live - walking you through how to price commercial cleaning work for real profit: how to build the quote, how to raise prices on existing clients, and **exactly what to say when a buyer pushes back.**
You'll be learning from someone who used pricing to help take a cleaning company ***from $700k to $2M*** - and then grew it to an 8 figure national cleaning business today.
[Get the Replay](https://coaching.cleancorp.com/workshop-pricing#register)
Secure checkout via HubSpot.
This is *not* a workshop you'll half-watch while doing emails.
**It's the full session.** The complete 60-minute workshop plus all 30 minutes of Q&A, recorded live and yours to keep - watch it once, or come back to it every time you're about to quote a big job.
**It's specific.** Real numbers, real quotes, real objection-handling from a real commercial cleaning business. Not pricing theory that could apply to any industry.
**It's unfiltered.** I show you the contracts we underpriced, the discounting habit that cost us for years, and the exact moment the pricing decision changed our margins.
**It's practical.** Bring your real quotes and your toughest client to the screen and follow along. What's shared in this session is yours to use.
**It includes the full 30-minute Q&A.** Real questions from real owners about pricing, raising rates and handling pushback - the answers are all part of your replay.
"I put my prices up the week after, exactly the way Lisa showed us. I didn't lose a single client - and my margin has never looked better."
 Damien Johnstone, Commercial Cleaning Business Owner, Spotlessly Clean.
## This workshop is for you if…
- You're **winning plenty of work** but the profit never seems to match the effort.
- You **price by gut feel** or by matching whatever the last guy charged.
- You **discount to win** - and then resent the contract for the next twelve months.
- You **know you're underpriced** but you're afraid that raising prices will cost you clients.
- You freeze, or cave, when a prospect **pushes back on your number.**
- You want a **repeatable way to quote** that protects your margin every time.
## This workshop is not for you if…
- You're **happy to be the cheapest** in your market and compete on price forever.
- You want a **magic number.** Pricing for profit is a method, not a single figure - I'll teach you the method.
- You want a live, interactive session. **This is the recorded workshop** - everything's included, but you're watching it back rather than asking questions live.
"I'd been leaving money on every quote for years. Lisa gave me the exact words to use when a client pushes back - and now I actually hold my price."
 Paula Mercado, Commercial Cleaning Business Owner, JustClean.
"One pricing change from this session added more to my bottom line than a whole year of chasing new contracts. I wish I'd done it sooner."
 Jon Beckwith, Commercial Cleaning Business Owner, King Kleen Cleaning.
Every quote you send underpriced is profit you never get back - and a contract that underpays you for as long as you keep it.
This workshop is 60 minutes. One pricing decision inside it can change your margin on every job from here on.
[Get the Replay](https://coaching.cleancorp.com/workshop-pricing#register)
**Instant access.** The replay lands in your inbox right after checkout.
[ Lisa Macqueen Watch the intro](https://www.youtube.com/@lisa_macqueen)
In 60 minutes *here's exactly what changes.* You'll leave knowing:
- How to **price for profit, not just to win the job** - and the margin math most owners get wrong.
- How to **raise your prices on existing clients** without losing them.
- Exactly **what to say when a prospect pushes back** on price - close to word for word.
- How to **structure quotes and proposals** that protect your margin on every contract.
- How to spot the **contracts draining your profitability** - and what to do about them.
- When to **hold firm, when to walk away**, and how to do both without guilt.
- The **psychology of premium pricing** - why charging more can actually make you easier to choose.
Recorded live with Lisa Macqueen - 60 minutes plus the 30-minute Q&A, yours to watch on demand.
[Get the Replay](https://coaching.cleancorp.com/workshop-pricing#register)
Secure checkout via HubSpot.
$99
That's the full cost of this workshop.
I've priced it at $99 deliberately. *Not because the information isn't worth more - it is.* But because I want the people who watch this to be serious, not just curious. At $99, you've made a commitment. That commitment changes how you show up, how you listen, and how much you take away.
If one pricing decision from this replay lets you hold your margin on a single contract, it has paid for itself many times over.
The details
### On-demand replay · Watch anytime
- **Where:** Online - the replay is emailed to you right after checkout
- **Includes:** the full 60-minute workshop + the 30-minute Q&A
- **Access:** yours to keep - watch as often as you like
- **Investment:** $99
[Get the Replay](https://coaching.cleancorp.com/workshop-pricing#register)
## Frequently Asked Questions
How do I get the replay?
As soon as you check out, we'll email you the link to the full replay - the 60-minute workshop plus the complete 30-minute Q&A. It's yours to keep, so you can watch it as many times as you like.
Is this live or a replay?
This is the recorded workshop. You get the complete session, including the Q&A - the only difference from being there live is that you watch it on your own schedule.
Will you give me a number to charge?
I'll give you something better: the method to set your own profitable price on any job, plus the language to defend it. A single number would be out of date the moment your costs change - the method works on every quote, forever.
Is this relevant to my market? I'm based in the US / UK / Canada / NZ / Australia
Yes. The fundamentals of pricing commercial cleaning for profit - margin, quoting, raising prices and handling pushback - work the same way across markets. Every principle translates directly, wherever you operate.
What makes this different from your free content?
My free content gives you ideas. This goes deep on exactly how to price commercial cleaning for profit, with real numbers and real objection-handling - plus the full 30-minute Q&A from the room.
I have a question not answered here.
Email our Customer Success Manager Lani at **[lani@cleancorp.com](mailto:lani@cleancorp.com)** and we'll get back to you within 48 hours.
## Get the replay
Enter your details below and you'll go straight to secure checkout. The replay lands in your inbox right after.
**Instant access · $99.** Emailed right after checkout - yours to keep.
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Disclaimer: Results vary and depend on individual effort, business model, and market conditions. We make no income guarantees or financial claims. Coaching and materials provided through Unlocked are for educational and business mentorship purposes only and do not constitute formal financial, accounting, legal, medical or tax advice. Always consult with a qualified professional before making business decisions.