Cleancorp Coaching

The Growth Gameplan

Strategic Clarity for Commercial Cleaning Business Owners

 Hi, I’m Lisa Macqueen, founder & CEO of Cleancorp, an 8‑figure commercial cleaning business. 

The Growth Gameplan is a focused strategic deep dive for established cleaning business owners who want clarity and control before growth adds pressure.

If you already have staff, active sites, and consistent work - but you’re not fully confident that your pricing, delivery, or internal systems are set up to support sustainable growth - the Growth Gameplan will help you see exactly where things are breaking, what’s holding the business back, and what to address first.

 

The Growth Gameplan is not coaching.
It's not a discovery call.

It's a paid strategic review of your business as it operates today, designed to give you clear direction and better decision‑making.

Why The Growth Gameplan Exists

Most cleaning businesses don’t struggle because of a lack of work.
They struggle because leaks compound as they grow.

Pricing that doesn’t reflect reality.
Scope creep no one accounted for.
Delivery systems that rely too heavily on the owner.

Scaling without fixing these issues doesn’t solve the problem -
it multiplies it.

This Growth Gameplan exists to give you clarity before growth makes things harder.

It’s designed to help you see what’s really happening inside your business, where pressure is building, and what needs to be addressed first so growth becomes manageable instead of chaotic.

Cleancorp is currently the only known 8‑figure commercial cleaning business globally offering this level of founder-led strategic deep dive and implementation-focused support to external cleaning business owners.

This is operator‑to‑operator work - not theory, not consulting, not coaching.

 

Who The Growth Gameplan Is For

This is designed for owners who:

• Run a commercial or mixed cleaning business

• Already have clients, staff, and active sites

• Are past the “startup” phase

• Carry real operational responsibility

• Want certainty before adding more work

This is not for brand‑new businesses or residential‑only operators.

What I Diagnose In The Gameplan

Across two 60-minute sessions, I diagnose:

• Pricing and margin logic

• Scope vs delivery reality on sites

• Quoting and sales flow

• Operational cadence (QA, reporting, rework)

• Where the owner is still the bottleneck

This is a working Gameplan - not a high‑level conversation.

Lisa on Stage

What You Walk Away With

By the end of The Growth Gameplan, you will:

• Know the top 3 constraints holding your business back

• See exactly what is costing you the most money right now

• Have a clear 90‑day priority plan

• Know whether scaling will help or hurt at this stage

• Have direct access to Lisa over two 60-minute calls


You’ll also receive a written Growth Gameplan summary and loom video after the call to refer back to.

 

 

How It Works

1. Join the Growth Gameplan waitlist

2. Answer a few questions + complete a short questionnaire

3. Attend a 60‑minute one-on-one live Growth Gameplan call

4. Within a week, attend a second 60-minute call with Lisa to go over recommendations

5. Receive your summary and recommendations via email

 

 

Limited audit slots available each month to ensure depth and quality.

 

 

Frequently Asked Questions on the Growth Gameplan
Is this a sales call?

No. This is a paid Growth Gameplan. There is no pitch on the call. If it becomes clear that further support would be helpful, I’ll outline what that could look like through our Cleaning Business Mentoring - but only if you ask.

Will I get real feedback, even if it's uncomfortable?

Yes. The Growth Gameplan is designed to surface what’s actually happening in your business, not to validate what you hope is happening.

What if I just want the Growth Gameplan and nothing else?

That’s completely fine. Many owners use the Growth Gameplan as a standalone clarity exercise and implement the recommendations themselves.

Is this suitable if I’m still small or just starting out?

The Growth Gameplan is for established operators with staff, active sites, and delivery complexity. If you’re still in the startup phase, consider booking a Strategic Advisory Call with Lisa instead..

What happens after the call?

You’ll receive a written summary outlining the key constraints, priorities, and recommended next steps. What you do with that information is entirely up to you.

For some owners, clarity is enough.
They take the Growth Gameplan, implement the recommendations internally, and move on.

For others, the Growth Gameplan reveals issues that are harder to install alone - pricing changes, delivery systems, role clarity, or removing owner dependency.

If that’s the case, I may outline what working together over a structured 90‑day mentoring period would look like.

This is not offered to everyone.
It’s only discussed when:

  • The problems are clear

  • Implementation matters

  • And support would materially change the outcome

There is no obligation to continue beyond the audit.

The Growth Gameplan stands on its own.